Cookie Policy

13 Nov 2025

This Cookies Policy explains what cookies are, how Add-Worth Accountancy Ltd (“Add-

Worth”, “we”, “us”, “our”) uses them on our Website, and your rights to control their use.

For details about how we process personal data, please see our Privacy Policy.

What Are Cookies?
Cookies are small text files placed on your device (e.g., computer, tablet, smartphone) when
you visit a website. They help websites operate, improve user experience, and provide
analytics and personalised content.

Cookies can be:

  • Session cookies (deleted when you close your browser)

  • Persistent cookies (stored until expiration or manual deletion)

  • First-party cookies (set by our Website)

  • Third-party cookies (set by external service providers)

Some cookies involve processing of personal data (e.g., IP addresses, session identifiers).
Any such processing is done in accordance with the UK GDPR.

  1. Legal Basis Under UK Law
    Under the Privacy and Electronic Communications Regulations (PECR):

  • Essential cookies may be set without consent.

Non-essential cookies (analytics, marketing, tracking, performance) require your explicit
prior consent.

We obtain consent through our cookie banner when you first visit our Website.

  1. How We Use Cookies
    We use cookies to:

  • Enable essential website functions

  • Improve website performance and usability

  • Understand visitor interactions via analytics (only with your consent)

  • Deliver personalised and relevant advertising on other platforms (only with your consent)

  • Support embedded services such as YouTube videos and contact/lead-magnet forms

  1. Types of Cookies We Use

4.1 Essential (Strictly Necessary) Cookies

Required for the Website to operate (security, navigation, basic operation).

These DO NOT require consent.

4.2 Functional Cookies

Improve user experience by remembering preferences.

Consent required.

4.3 Analytics Cookies (Google Analytics)

Help us understand website performance and visitor behaviour.

Consent required.

4.4 Marketing & Advertising Cookies (Meta Pixel)
Used to deliver personalised ads based on your browsing behaviour.
Consent required.

4.5 Embedded Services Cookies (YouTube)
Embedded video players and lead-magnet content may set cookies from the service
provider.
Consent required.

  1. Cookies Used on Our Website

5.1 Essential Cookies
PHPSESSID – Add-Worth – Maintains session and security – Session – Essential
cookie_consent – Add-Worth – Stores consent preferences – Persistent 12 months –
Essential

5.2 Functional Cookies
framer_device_id – Framer – Remembers device settings – Persistent 1 year – Non-essential

5.3 Analytics Cookies (Google Analytics)
_ga – Distinguishes users – 2 years – Non-essential
ga* – Maintains analytics session state – 2 years – Non-essential
_gid – Distinguishes users – 24 hours – Non-essential
_gat – Throttles request rate – 1 minute – Non-essential

5.4 Marketing Cookies (Meta Pixel)

_fbp – Delivers targeted ads – 90 days – Non-essential
fr – Ad delivery & retargeting – 90 days – Non-essential

5.5 YouTube Cookies
VISITOR_INFO1_LIVE – Bandwidth estimation – 6 months – Non-essential
YSC – Tracks video interactions – Session – Non-essential
PREF – Stores user preferences – 8 months – Non-essential

  1. How We Obtain Consent
    A cookie banner is shown on first visit allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage cookie categories

Non-essential cookies are not activated unless you opt in.

  1. How to Change or Withdraw Consent
    You may update settings via the “Manage Cookies” link in the website footer.

Browser deletion instructions:
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-
sfri11471/mac
Firefox: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-
stored
Edge: https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge

Disabling cookies may affect website functionality.

  1. Third-Party Cookies
    Third-party services like Google, Meta, and YouTube may set their own cookies. Their
    privacy policies apply.

  2. Updates to This Policy
    We may update this Policy as needed. The “Last Updated” date reflects the latest version.



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