We didn’t move to the UK together.

Charles came first alone, with two suitcases and a plan.

I followed 385 days later. Over a year apart, each of us carrying half of the dream, trusting the sacrifice would be worth it.

We started over in a new country with no guarantees.

Just faith, hope and vision for a better life

When we launched our practice in 2020, it looked like success from the outside. Hundreds of clients. Overflowing inboxes. More work than we could keep up with.

But behind the scenes?
We were exhausted. The business was running us, not the other way around.

Compliance work had taken over.
And the freedom we worked so hard for?
It felt far away.

We had to stop and ask the hard question: “Are we building something we actually want to live inside of?”

The answer was no.

So we paused.

We stripped things back.

And we rebuilt this time with intention, clarity, and space to breathe.

That’s how Freedom by Design™ was born.

It’s not just a framework.

It’s the exact path we took and now it’s the one we guide agency owners through.

Because we know how it feels:

To chase profit that never quite arrives.

To be the bottleneck in your own business.

To quietly watch your dream lose its spark

You don’t have to stay in that place.

We built this so you don’t have to go through the same grind.

In the end, this isn’t just about business.

It’s about the freedom to build a life you actually want and to love the journey getting there.