Your business is leaking profit.
We use your numbers to show you where… and fix it.
For service business owners (£200k–£1m) who want a business that actually funds their life.
Are You Working Harder But Still Not Feeling Secure?
WRONG CLIENTS
You’re busy with clients who undervalue your work, chip away at your time, and quietly drag your margins down.
SCOPE CREEP
You keep doing extra work without charging for it – and your pricing has never been properly reviewed.
LACK OF CASHFLOW
The money comes in but never quite stays. You’re never sure what the business can actually afford to pay you.
NEVER ENOUGH FOR TAX
Every January feels like a shock. The business is producing revenue but not protecting what it owes.
DIRECTOR’S LOAN OVERDRAWN
You’re drawing from the business just to live, without a clear picture of whether that’s sustainable.
NO PLAN FOR THE FUTURE
You’re working hard today but have no idea whether this business can ever fund the life you actually want from it.
If you nodded at any of these, the problem isn’t your effort. It’s your model. And that’s exactly what we fix.
How The Profit Model Works
Your Freedom Number
Before we touch a single historic figure, we establish what your business needs to produce for your life to work. That number drives everything else.
The Profit Model
We test your current model against your Freedom Number - pricing, true cost of delivery, client value, service mix - and find exactly where the gap is and how to close it.
Accountability & Support
We work with you through a minimum 12-month engagement, quarterly strategy reviews, monthly 90-day plans, and quick wins in the first 90 days that typically cover our fee entirely.
You don’t need to figure this out alone
Over six years and 600+ business owners, we saw the same pattern. Business owners don’t need more compliance. They need someone to show them whether what they’re building can actually get them where they want to go.
That insight led us to build The Profit Model and to make a deliberate decision to work with a maximum of 30 clients at a time. Not for exclusivity. Because that’s what it takes to do this properly.
⭐ 175+ Google Reviews
⭐ Maximum 30 clients – full attention, every time
⭐ Quick wins in the first 90 days typically self-fund the engagement
How Working Together Begins
1
Are We a Fit
2
Let's Go Deeper
3
Your Proposal
Most business owners are working hard inside a model that was never designed to deliver the life they want. We change that. Starting with a single question nobody else has asked you.
Meet Marelize Bott,
The Profit Improvement Accountant
Most accountants start with last year. I start with your life.
After working with hundreds of service business owners, I kept seeing the same thing. Good people, working hard, inside models that were structurally set up to keep them busy, not to fund their lives.
So I built The Profit Model. A structured methodology that starts with the life you want to fund, tests whether your current business can deliver it, and fixes the model when it can’t.
I work with a maximum of 30 clients. Charles handles the compliance infrastructure behind the scenes. Together we give every client what most accountants can’t, genuine attention, operational depth, and a clear path to a business that actually works for them.
Explore Your Business Potential
Want to know if your current model can fund the life you want? Explore the impact of small changes across pricing, margins, and productivity. No email required.