The Profit Model
Most accountants start with last year and report the numbers.
I start with your life and rebuild your business around it.
Three steps to make your beauty business fund your life.
01
The Number
We start with your life. Not your ledger.
Before we look at a single business figure, we get radically clear on what your numbers need to deliver for you.
You complete the P.R.O.F.I.T. exercise: Purpose, Resources, Outcomes, Finances, Impact, Tolerance. From this, we define your Profit Number: the precise monthly figure your business must generate for your life, family, and legacy.
Everything that follows is measured against this.
02
The Truth
We rebuild the picture honestly.
We access your numbers and restructure your Profit & Loss with your true owner cost modelled in and every delivery cost where it belongs.
We calculate the 7 Numbers that reveal how your business actually works, then break down every service: true time, true cost, true margin.
For most beauty business owners, this is the first time the real situation is clear.
The Gap becomes undeniable.
03
The Fix
We build your Profit Plan.
Now, we close The Gap.
Together, we create your Profit Plan – realigning pricing, clients, and operations so your business delivers exactly what you need: profit, peace, and purpose.
No jargon. No judgment. Just clear, actionable steps – delivered with luxury, warmth, and total honesty.
No compliance. No tax returns. No distractions.
Just pure, owner-first profit strategy – exclusively for ambitious beauty business owners.
Invitation only.
If you’re ready for a business that serves your life, let’s talk.
Most accountants hand you a report.
We work closely.
What happens when you say yes.
Most accountants hand you a report and leave you to figure it out. This is different.
Quick wins from day one
Real improvements in 60 days – often enough to cover our fee before you’ve even noticed.
In the room, together.
We meet in person, map the real picture, and agree the one goal that matters most for your year. Then we build the plan to get you there.
Relentless support.
Regular catchups. One question: Are you on track? If not, we fix it together.
Twelve months, side by side.
Until your Profit Number is real, sustained, and showing up in your account.
Next-level, if you want it.
When you’re ready, we keep going taking your profits (and freedom) to the next level.
Who This Is For
This is for beauty business owners (salons, clinics, aesthetics) who:
- Turn over £200k+
- Are profitable on paper, but don’t feel it
- Are ready to look at their numbers honestly
- Want structure, not guesswork
- Value exclusivity, honesty, and real transformation
We work with a maximum of 30 clients because this work demands focus.
Find Out If We're The Right Fit
It starts with a conversation. No numbers, no pitch just an honest discussion about:
What you’re building
Where things aren’t working
Whether we’re the right fit
Spaces are deliberately limited.
The Investment
Real profit. In your account. Not just on paper.
The Profit Model™ is a minimum 12-month engagement. Fixing a broken model takes more than a conversation, it takes someone in your corner every month until the profit is real and sustained.
ONBOARDING
£1,200
+VAT | One off or spread over 12 months
- Diagnose the health of your current numbers
- Build a reporting structure unique to your business
- Brief your existing accountant (you keep them, we add what they can’t do)
THE PROFIT MODEL™
£1,250
+VAT per month | 12 month engagement
- One goal for the year, agreed together
- Every month: we work the numbers, find the two or three actions that matter, and make sure they happen
- Not reports. Not observations. Decisions and action.
Most clients cover their fee within the first 60 days.
Your business was built to fund your life.
Let’s make sure it does.