We believe business should feel like a life you love
We believe business should feel clear, calm, and built with love. We believe that financially healthy, people-first agencies are the future and that growing one can actually feel enjoyable, not overwhelming.
We naturally gravitate towards founders with heart, people who want their business to support their life, their team, and the people they care about.
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Add-Worth was founded in January 2020 by Marelize and Charles, but the story began long before that. Their journey started across continents, with Charles moving to the UK (from South Africa) first and Marelize following a year later, both holding onto the same dream and trusting it would be worth the sacrifice.
From the start, their belief was clear: accounting should feel human, kind, and rooted in genuine care. Over the years, they’ve built a small, dedicated team who share those same values, people who are thoughtful, supportive, and love helping agency owners grow in a way that feels good and sustainable.
Where we are now
Today, Add-Worth is a small but deeply committed team, supporting agency founders across the UK with care, clarity, and partnership. What began as a simple accounting practice has become a place where business owners feel understood, heard, seen, supported, and genuinely looked after.
We specialise in helping agencies build businesses that are financially steady, emotionally sustainable, and aligned with the life they want, not the one that drains them. Our work is rooted in clarity, compassion, and a genuine desire to see people thrive.
We’re proud of the trust our clients place in us, and proud to offer support that feels personal, steady, and human, the kind of support that makes running a business feel lighter, clearer, and more possible.
Our Team Of Professionals
We’re proud to have a team built on kindness, care, and quiet excellence. Each person brings their own strengths, but what unites us is the way we show up, with warmth, respect, and a genuine love for helping agency founders grow.
They’re not just part of the business. They help shape it. Their heart is woven into every conversation, every piece of work, and every moment of support we offer.
Marelize Bott
Profit Transformation Lead
Charles Bott
Strategy and Risk Lead
Jaine Anilao
Operations and Client Support Lead
Joy Largado
Client Portfolio Lead
Rodwen Cardenas
Client Portfolio Lead
Our Client
Experience
The relationship we build with our clients means everything to us. We want every interaction to feel warm, supportive, and genuinely human, not rushed, transactional, or filled with jargon.
We’ve taken great care to shape a client experience that reflects who we are: calm, compassionate, and committed to helping agency owners feel understood and looked after. These six principles guide how we show up, how we work, and how we care for the people we support. They are:
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Held and supported
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Seen and understood
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Guided with care
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Growing together
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Light in your numbers
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You at the centre
What We Believe
At the heart of our work is integrity, trust, and a deep commitment to caring for the people we serve.
Accountability
We do what we say we’ll do. We own our commitments, follow through, and take responsibility for the quality of our work.
Curiosity
We keep learning, keep asking, and stay open-minded. We seek to understand before we act.
Efficiency
We value simplicity, structure, and thoughtful processes. We minimise noise so we can focus on what truly matters.
Growth
We aim to get a little better every day. Small improvements, consistently, make all the difference.
Perseverance
We stay steady when things get tough. We support each other, keep going, and find solutions together.
Care
We lead with care, compassion, and respect in everything we do.
What Qualifies Us to Support You
I’m Licensed AAT Accountant, and recently completed certifications in Profit Improvement, Business Advisory, and the Blue Ocean Sprint, all part of my commitment to bring deeper clarity, better insight, and more thoughtful support to agency owners.
Certified Profit Improvement Coach
A Certified Profit Improvement Coach is trained to help business owners understand their numbers and use them to increase profit, improve cashflow, and strengthen their business. The qualification focuses on practical frameworks, goal-setting, and accountability, enabling the coach to turn financial information into clear actions that support steady, sustainable growth.
Certification Credentials (Link)
Certified Professional Business Advisor
A Certified Business Advisor is a trained specialist who helps business owners understand their numbers, improve performance, and make confident strategic decisions.
They use proven advisory tools and frameworks to identify opportunities, strengthen cash flow and profit, and guide the business toward sustainable growth.
It’s a higher level of support than traditional accounting, giving owners a trusted partner focused on clarity, control, and long-term success.
Certification Credentials (Link)
Life Centred Accountant
Why Life Centred Accounting?
Because numbers don’t exist in a vacuum. They exist to fund your goals, protect your family, and create peace of mind.
That’s why we’ve trained and certified as Life Centred Accountants - so we can help agency owners build a business that supports their real life, not just their P&L.
Find out more (link)
Blue Ocean Sprint
The Blue Ocean Sprint certification shows training in the core principles of Blue Ocean Strategy, a framework that helps businesses step out of crowded markets and create new space for growth. It covers practical tools for identifying untapped opportunities, refining value propositions, and designing offers that stand apart from competitors. This qualification demonstrates an understanding of how to guide businesses towards clearer differentiation, stronger positioning, and more strategic, sustainable growth.
Certification Credentials (Link)